Search engine optimization and online promotion
Search Engine Optimization
Optimizing for search engines SEO is the process of improving the quality and quantity of a web site, natural traffic brought by search engines or directories on the specific area in which a company operates - Google, Yahoo, Msn, Ask and so on.
Optimizing for search engines, abbreviated SEO is done in the projects of web design and / or optimization of web sites by persons specialized in this field. Web optimization stage can take place as a process independent or within the web design one. Becouse the SEO can lead to changes in the site code - HTML, CSS, Javascript optimization methods can be included in the process of web design.
SEO - optimization web site
The web site optimization - SEO - consists of: optimizations of HTML, CSS, Javascript, correct choice of keywords (keywords); optimizing content by keywords; rewriting links as static and permanent (permalinks); solving problems configuration server that the site could be properly indexed by search engines, optimizing the structure of the website and even that of design, development of links to the optimized site (inbound links), quality links from search engines, web directories and other sites, blogs and so on.
Duration process optimization and promotion web site
Unlike the creation of a web page, optimization process and promotion of the site is one of duration. It may take several months and first results are visible in the same period by a gradual increase. As told by google google itself nobody can get overnight or can not guarantee # 1 in the SERP.